"Behind The Crown" is a project co-created with Disney ESPN Brazil and Greencave.Co following the rollout of the "King of Beers" campaign by #Budweiser. "King Of Beers" embodies the values, freedom, and ambition of the world's most valuable beer brand. The concept draws a parallel in the sectors where the brand is always present: in music and in sports.
Therefore, "Behind The Crown" brought stories of athletes who overcame great obstacles in life from a variety of social issues we can imagine. Without a doubt, it has our respect.
"Being King is about getting there by making your own way."
The initial studies of the Behind The Crown project brought out the woody texture that accompanies Bud's attributes throughout its entire history. The Beechwood chips, a special wood used in the fermentation and maturation process of Budweiser, impart a balanced flavor, striking at the beginning and smooth at the end.
Behind The Crown - Reel
Conclusion
However, the client chose to balance Bud's colors with ESPN. This branded content project was undoubtedly one of the coolest projects I was commissioned to direct.
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