The Weasyplan branding project was created in 2023 with the main goal of facilitating the expansion and internationalization of Brazilian companies into other territories.
Pre-production
The pre-production process for the Weasyplan project began with a detailed briefing that outlined all the research, construction of the moodboard, and evaluation of the brand attributes. The next step was to develop a series of ideas, graphic studies, and the definition of the name.
Production
During the production process, we concluded that there are many challenges and boundaries between the starting point and the destination. Therefore, we believe that the flag symbol translates this moment of conquest and internationalization for Weasyplan's value proposition. The graphics, typography, and symbol were used to support an elegant and modern visual identity capable of conveying authority and seriousness to Weasyplan, a startup that is born with enviable expertise and experiences in major programs such as Innova Canada, Republic Of Estonia_E-Residence, and Startup Estonia.
Conclusion
Weasyplan positions itself with authority commensurate with its trajectory and expertise. An inspiring journey that makes us proud to be part of the entire process of creation and development, from naming to brandbook.
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